He said, "We want to plant seeds that will grow into big trees, and that may take five to seven years. You also have to be willing to repeatedly fail--and to be misunderstood for long periods of time"
Obviously, he is not talking horticulture. He is talking about the mindset of Amazon always pushing forward and trying new things (such as the Kindle). In my opinion, he is also talking about making investments that might take a long time to actually come to fruition. This challenged me to think. What "seeds" am I planting in my life that will someday become "trees"?
It's funny to think of us impacting things in the next generation, but what if we started living to do just that. What if we consider our present interactions as long-term investments??? wait... just got a headache... lol!